THE AUCTION

The Auction itself is the focal point of the Auction business. It is the part that everyone sees and hears. It is what brings them out and what stimulates their competitive natures. It is our job to hold their interest, excite and motivate them and change them from by-standers to active participants. All of our staff thrives on the excitement of a live Auction, however we also know the proper advance work is necessary to ensure Auction proceeds smoothly and professionally so that everyone is satisfied.

Advance planning includes establishing and making clear the proper 'TERMS AND CONDITIONS ' that will govern the Auction, method of payment, transfer of title and bill of sale, Time and place of pickup and all the other details that must be addressed and coordinated.

Keeping in mind that Auctions are businesses, they can be fun as well. People enjoy coming out to hear the rhythmic, enticing chant of the Auctioneer. They will test the water with a tentative bid, then they're off to the races. Auctions are crowd pleasing people events, that no other type of marketing can come close too.

A well run Auction will have the proper number of staff personnel to assist the buyers and keep the Auction running smoothly and in control. Most Auctions have 5 to 8 personnel there to work. For a large crowd, one or two Ringmen may be employed to facilitate bid catching and coax out a few more bids.

A Well run Auction will have everyone going home satisfied that the Auction was conducted professionally and all was treated equally and faily

OUR GOAL FOR YOU

1. Executive Overview

2.MarketReview
Many people have entered the market at its highest point
A Seller's market high demand and high competition Housing market softening
A changing market
3. Competitive Review
As one of only a few Real Estate Auctioneers in Lake County we are here to serve you The Seller
Most competition comes from more traditional real estate sellers refusing to entertain the possibility of an auction sale.
Viewed as a last resort
Concerned that the seller will not receive top dollar.

4. Product Review
Sell property investments at fair market value using the Auction method.
Bring pre-qualified buyers to the auction.
Have sale in a friendly environment
5. Strength, Opportunities,
Certified member of the National and Florida Auctioneers Association. State of Florida licensed Real Estate agent.
Member to the Greater Lake County Associate of Realtors.
6. Goals and Objectives
Assist the property owner to obtain fair market value for their property.

7. Action Plan and Implementation
To mail out flyers
Placement of ads in different newspapers, magazine and websites
Onsite signs
The small budget cost to do all advertising, mailing and promotions
Schedule of the sale to be a set time and date (within 45 days is best)
Then a place for the sale is on or off site
On site sales are the best if selling personal property
Off site sale when selling two or more properties
Open housing the day or week before the sale or that morning of sale
Assignments
The Auctioneer controls the setup, advertising and the sale itself, but working closely with the Realtor and/or broker to complete the sale for the client
8. Evaluation
The characteristics of property
Carries a lot of equity 25% or more
Unique, vacant, or a burden